Why Video Marketing Is Becoming An Essential Element

Every successful small and large business knows that content marketing is a major part of improving conversions and attracting new customers today. However, too many businesses rely solely on writing and stagnant imaging and ignore one of consumers’ favorite types of content marketing: video.

In today’s fast paced world, many consumers prefer a short video rather than a long article to describe a product, service, or concept. Most people learn better when they can both hear and see the information, so videos often translate better to the customer’s way of thinking.

“ In fact, according to Dr. James McQuivey of Forrester Research, one minute of video is worth 1.8 million words to a consumer when it comes to swaying an audience. If you were to write 1.8 million words on a blog post, it would take approximately 3600 pages. A simple video does the work in a fraction of the time. ”