The Psychology of Colors.

One of the biggest mistakes most clients uses is their choice of colors, when having their business website designed. The old print and layout publications concept no longer applies and when you hire a professional designer, let them use their expertise in this field to successfully market your website. A client should only focus on the most important elements, the business logo, and content that must be added to your business website. Content is still king.

Color wields enormous sway over our attitudes and emotions. When our eyes take in a color, they communicate with a region of the brain known as the hypothalamus, which in turn sends a cascade of signals to the pituitary gland, on to the endocrine system, and then to the thyroid glands. The thyroid glands signal the release of hormones, which cause fluctuation in mood, emotion, and resulting behavior.

“ So it is important for one to understand the psychology of colors and how it effects your users experience. ”

Color psychology is the science of how color affects human behavior. Color psychology actually is a branch of the broader field of behavioral psychology. Suffice it to say that it’s a pretty complicated field. Some skeptics are even dismissive of the whole field of color psychology, due to the difficulty of testing theories.