When any client hires me , they expect a professional service. because it is your hard earn investment. That is why it is important that the client fully understands who I am, and what I can offer to you as a responsive marketing designer and developer. Also my client must understand the concepts and what is involved to allow me to do my job and offer you the most professional service. This is a business relationship and both sides must know each others position and what can be expected.
Since many mobile users access the web from low coverage areas or browse on expensive data plans, it is important to make your website load as quickly as possible. Visitors often take a fraction of a second to judge your site. If the design or layout turns them off, they leave, without even getting to the content. So the user experience you offer them is essential for your business success.
“ It’s a new approach that takes into account several important factors such as user behavior, screen size, and operating platform. Responsive design responds automatically and optimally to the preferences of the user, regardless of their screen or software of choice. ”
Forget about what you think how things should be designed, it is not the old print format concept as it was 5 years ago, when it comes to responsive design and layout, every factor must be taken into consideration to meet the standards of todays technology.
What Clients should know and understand and must be achieved :
1. Offer a consistent and easy-to-follow navigation system. Navigation is one of the most important parts of your website. If viewers can’t figure out how to get from one page to the next, they simply won’t stay on your site. If you change the navigation system from one page to the next or within sections of your site, it will frustrate your visitors. Keep it simple and easy to follow. Let them concentrate on your content, not on how to get around your site.
2. Do identify a page’s most important content (usually the content leading up to the page’s Most Wanted Response) and make it the focal point of that page. Remove anything that distracts visitors from this content.
This includes hard-to-read fonts, graphics that don’t support or enhance the content, and animations. Interesting pages grab attention, but you want the attention focused on the content.
There are many screen sizes now so we must make the text of our pages legible (easily readable) on the smallest and biggest screens.
Restrict the number of fonts used and the typographic scale: too many fonts and font sizes lead to messy and overly complex page layouts.
By doing this we are ensuring that no matter what size screen our page is seen on, our font size relationships will always stay the same.
Encourage readability. Test the reading level of your site content to ensure it can be easily understood by most people.
3. Don’t complicate your site with a busy background. You may enjoy a fun pattern or bright color, but your visitors may find it distracting or unattractive. Remember, keep the focus on the user experience and not on what you like. This is where clients makes such critical mistakes.
4. Don’t add background audio to your pages. Music files can slow the load time of your page. Some viewers may be sitting at work or a public location when they click to your website. They don’t want to scramble to adjust the volume. Most will scramble for the Back button instead.
In the same vein, don’t autoplay videos upon page load. Let your visitors decide when to start the video. This is especially important for mobile users, who usually not have unlimited bandwidth in their data plans. Don’t make them download a video they may not want to watch.
5. Don’t assume that your visitors are all using desktop computers or laptops. Many will view your website from their smartphone or tablet. If your site is not responsive, it won’t display properly on every device screen size. To make sure it’s easy for everyone to consume your content, invest in a responsive web design.
6. Don’t allow ads to dominate the page. Besides giving a poor user experience, Google punishes sites with a poor content to ad ratio (too many ads), especially “above the fold” (the first screen of content the visitor sees). Always make your content the priority on the page, along with its call to action.
7. Don’t overwhelm your site with too many colors. Select a color scheme that features a primary color and one or two accents, and ditch the rest of the rainbow. Too much color will make your site look unprofessional and distracting. This applies even if all the colors are part of the same color scheme. Stick to just a few colors. Or read my article on The Psychology of Color to Increase Website Conversions for a more detail understanding.
8. Don’t let plugins, widgets, videos and other features lengthen a page’s load time, or stall the load. Test load times regularly and fix problems immediately so that you don’t lose impatient visitors.
9. Don’t assume that fancy elements are the best choice just because everyone else has them. Simplicity is usually the best choice.
10. Always remember that content is still king. Ensure that the user experience your site offers polishes the crown rather than tarnishing it.